Cover photo: EVfriendly podcast hosts, Ken Hendricks and Rene Young, discussing the future of electric vehicle service and repair with Scott Waddle of Precision Auto Service.

For engaging conversation about electric vehicles and how they affect your industry, check out the new EVfriendly podcast available on the EVfriendly YouTube channel. The audio version is titled EVfriendly On the Go, and it is available on Spotify, Apple Podcasts, and Google Podcasts.

So far on the EVfriendly podcast, hosts Ken Hendricks and Rene Young discussed the future of electric vehicle service and repair with Scott Waddle of Precision Auto Service in Langley, conversed with Nairn McKenna of Vancouver Mitsubishi about what the advent of electric vehicles means for pre-owned vehicles dealerships, and considered EV’s end-of-life with Steve Fletcher, managing director of the Auto Recyclers of Canada.

Future episodes will bring conversations with other well-known people in the industry who will examine a wide array of topics including EVs and their impact on the environment, health and safety issues, EV rebuilds, and second-life energy storage.

Why Podcasting?

Millions of people across the country are tuning into podcasts. In fact, nearly 11 million Canadian adults (37 percent of the 18+ population) have listened to a podcast in the past year, and more than 13 million (45 percent) have listened to a podcast at some point. B.C. has the highest percentage of podcast listeners in Canada.

Podcasts have been around for a while, and video podcasts have risen with the growth of social media platforms—specifically YouTube—for over ten years. However, over the last few years, that growth has accelerated even more. COVID certainly helped accelerated this growth, but so has the public’s desire for varied content and access to information. Podcasters talk about a whole range of issues—from cooking to politics. You are literally free to talk about everything and anything, and a lot of people are talking about EVs.

If you are thinking that podcasting is simply a fad, you are wrong. In the US alone, podcasting is expected to grow to over 160 million by next year, and it is now taking over all other traditional media platforms. Podcasting is the perfect platform for EVfriendly. Thirty-nine percent of small and medium-sized business owners listen to podcasts, and 67 percent of audiences are people between 18 and 44 years old. Millennials are particularly keen, with podcasts taking up 10 percent of the content that they listen to.

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